AI vs. SEO: Google’s Gemini Shakes the Search Engine Landscape
As Google’s AI engine, Gemini, takes center stage, search engine optimization (SEO) strategists are grappling with the implications. With the debut of Overviews in May 2024, the traditional battleground for page rankings, Google’s first page, now sits beneath AI-generated responses. SEO specialists like Tavish Harrison are testing new waters to understand Gemini’s query processing and adapt their strategies accordingly. The evolving AI landscape is compelling SEO as an IT discipline to find its footing between content generation and technical wizardry, balancing visible keywords with the invisible technical tactics that search engines now parse in this brave new digital era. SEO professionals remain determined to maintain an influential role, even as AI reshapes the foundations of online search.
Helping Hands: The Struggle for Better Digital Employee Experience
Ivanti’s recent report uncovers a critical pain point in the modern workplace: insufficient digital employee experience (DEX), particularly in help desk interactions. Despite the omnipresence of tech-related issues, employees rate their help desks at an average “B”, indicating the complex challenges IT faces in providing timely and effective tech support. The report highlights the urgency for improvement in this area, given its prominence over AI adoption and cybersecurity concerns. Daniel Spicer of Ivanti explains that while employees appreciate the efforts of help desk personnel, the bigger picture often involves systemic issues beyond the control of individual support staff.
Oracle’s “Cheap” AI Deal with OpenAI: A Strategic Power Move
In a landmark agreement, Oracle’s partnership with OpenAI, established through a $300 billion computing power purchase, has sent ripples through the tech world. This deal, which will commence in 2027, is not just a win for Oracle’s market standing—evidenced by a stock surge—but also speaks to a strategic positioning within the industry’s shift toward deglobalization and sovereign cloud infrastructure. As Gartner predicts significant government investment in digital sovereignty, Oracle appears poised to capitalize on these developments. The contract with OpenAI, one of the largest cloud engagements to date, sets the stage for Oracle to claim substantial territory in the AI-driven future.
