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This is Thursday!
In a surprising and somewhat controversial move, the beloved mascot Duo the Owl, synonymous with the language learning app Duolingo, has been symbolically “killed off.” This provocative decision by Duolingo raises questions about the risks and rewards of such bold marketing strategies. Experts caution that while the shock value might garner attention and buzz within corporate circles, it could alienate loyal users who’ve come to associate the friendly owl with their language learning journey.
Use the Voice
A recent surge in voice phishing attacks has put users and corporations on high alert. CrowdStrike’s 13th annual global threat report detailed a staggering 442% increase in such attacks, signalling an alarming shift in cybercrime strategies. As technical defenses improve, cybercriminals are adapting by targeting the human element within organizations, often with devastating efficiency.
Crime and Punishment
Google Threat Intelligence Group’s recent “Cybercrime: A Multifaceted National Security Threat” report underscores the broad-reaching impacts of cybercrime on national security. Their research shows that even financially motivated cyber intrusions without ties to state-sponsored goals can erode a nation’s economic foundations, challenging the readiness and resilience of its institutions.
Quantum over Quantity
Deloitte’s annual Tech Trends report warns of the imminent quantum computing threat to public-key cryptography. Their insights urge enterprises to conduct cryptographic inventories and embrace new quantum-resistant encryption to safeguard future digital infrastructure. The urgency echoes concerns of the past Y2K scare, prompting organizations to take proactive steps well in advance to avoid potential disasters.
Tech Talk and Career Moves
As the tech industry continues to evolve rapidly, keeping up with the demands of modern technology upgrades becomes paramount. Pluralsight’s tech forecast for 2025 points out the most in-demand skills, offering expert predictions and advice to help shape career paths in this ever-changing field. Whether in software development, AI or cybersecurity, staying informed and skilled is key to staying ahead in the tech job market.
In Other News
Stripe boasts a remarkable $1.4 trillion in payment volume for the year 2024, reflecting its growing dominance in the digital payment sphere. Meanwhile, Microsoft’s Brad Smith expresses concerns over U.S. chip export restrictions and their geopolitical implications, as China presents itself as a reliable alternative to certain countries. And in an unexpected turn, Elon Musk’s cost-cutting measures impact scientific research in Antarctica, demonstrating the far-reaching effects of corporate decisions on global endeavors.
